3
Mar

4 Simple Steps to a Powerful & Focused Marketing Plan

marketing planBy Mark Faust

Marketing consultants, online templates and books on how to sell purple cows, fed on chicken soup while you are swimming with sharks, overly complicate the matter of creating and executing on an effective marketing plan. These consultants make it as if great marketing comes from an inspiration finding impetus from a climb up a mountain in Tibet.

I’m not going there.

The fact is that the vast majority of you reading this are in businesses where the marketing efforts needed for success can be built with a handful of insightful questions, an ounce of logical thinking and a pound of execution. Read more

3
Mar

Political job opening: Qualified people need not apply!

politics2By Norman Conquest
Both parties, most obviously the Republicans, should be thinking about the bizarre results of our methods of choosing presidential candidates. The Republicans have eliminated several of their best-qualified candidates, and the best candidates among the Democrats would not run, leaving us with the prospect of a demagogue facing a crook.
Read more

3
Mar

Annual performance reviews…for dummies

 The Dangers, Destruction & Despair

& How to Stop the Madness

Mark Faustby Mark Faust

Who doesn’t love annual reviews?

Umm, like…everyone?!

Think for a moment as to why you conduct annual reviews. What are the objectives? How successful have they been at accomplishing those objectives? Did you even have objectives set around the process? Have you ever measured their effectiveness and if you did, would the joy and effectiveness rating of the annual performance review process get more than a C- from either the evaluated or from the evaluators? Read more

3
Mar

On point: Trump vs. Clinton, hold your nose while voting!

By Norman Conquest

hold your nosePrimary voting in Nevada recently dominated the news of the moment. Other than as a barren desert, Nevada should not exist. The Mafia built it, it survives on scarce Colorado River water to the detriment of the Southwest and California, and it seduces visitors with predatory diversion for its keep. America has two generations whose entitlement mentality knows no limit, who emulate vulgar celebrities, and among whom gross obesity and sloth are becoming a norm. Visit a Kroger store, and you find 400-pound young people cruising the cookie aisle in motorized carts. Drug abuse draws more participants than church in some sets, and uncounted legions have no purpose in life whatever. Graph school performance against school costs, classroom size, or staff salaries, and you find a strong negative correlation, while parents complain less about lack of learning than at their children being inadequately coddled. Then we look to Donald Trump and Hillary Clinton to lead us. We need to think seriously about where we are headed.

Mr. Norman Conquest provides thought provoking political insight with a seriously sarcastic twist.

3
Mar

The business of sports in Clermont County

The business of sports

March 5th, 2015    Author: Administrator    Filed Under: News

By Kelly Doran
Sun staff

As the staff at the Clermont County Convention and Visitors Bureau strategizes ways to draw visitors into the county, sporting events will bring millions of dollars into the area this year alone.

Soccer

Mark Calitri, executive director of the visitors bureau, announced to the

Clermont County Commissioners on Feb. 25 that Kings Hammer will be building 13 full-size, competition soccer fields at the Red Barn facility in Batavia.

“We’ve been searching for the right opportunity to maximize what Clermont County has here as far as assets, as far as our location goes,” Calitri said. The CVB helped facility an agreement between Kings Hammer and the Reubel family, owners of Red Barn. Read more

2
Mar

Are you a low information voter? Look in the mirror.

negative people

by Norman Conquest

Complaining about the way Sen. Cruz characterizes Mr. Trump’s posturing, Mr. Trump has threatened to sue to block Mr. Cruz’s candidacy, challenging his birthright citizenship. But if Mr. Cruz will recant his accusations about Mr. Trump, Mr. Trump will forswear a legal challenge. How’s that? Mr. Trump says that he will make a principled stand on the most important contest facing America, except that he will back away from his principled stand if Mr. Cruz will shield him from disfavor. And never mind that the courts don’t have a legitimate role in presidential elections, notwithstanding 2000. Ted Cruz is an odious piece of work, but Donald Trump has to be heard to be believed. To hear a presidential candidate announce on nationwide TV he can be had for a song is astonishing. That the two of them get favorable reviews from about half of the more reasonable political party is a really bad omen, especially in a season in which the other party is offering a choice between corruption and 1930s socialism.

Mr. Norman Conquest provides thought provoking political insight with a seriously sarcastic twist.

2
Mar

Clermont CVB announces new beach house

Clermont CVB announces new beach house

New beach house opens

June 11th, 2015    Author: Administrator    Filed Under: News

A ribbon cutting was held at East Fork State Park on June 6 to showcase improvements made in and around Harsha Lake. From left, Clermont County Ohio Convention and Visitors Bureau Trustee and Clermont Crew head coach Paul Schmid, Deputy Director of the Ohio Department of Natural Resources Gary Obermiller, State Rep. Doug Green, ODNR Director James Zehringer, State Sen. Joe Uecker and Clermont County Commissioner Ed Humphrey.

By Megan Alley
Sun staff

The East Fork State Park Beach House is officially open to the public. Ohio Department of Natural Resources Director James Zehringer, along with other state and local officials, held a ribbon-cutting ceremony on June 6 to celebrate the grand opening of the newly built facility at Harsha Lake.

Construction of the new beach house was part of the $88.5 million designated for Ohio State Parks in the Governor’s recent capital budget.

“We are committed to fixing up our state park system,” said Zeringer. Read more

1
Mar

Cincinnati East hotels have a record year

Cincy East hotels have a record year

Representatives from the Clermont County Convention and Visitors Bureau announced the organization had a record year last year.

In 2015, Clermont County hotels logged a record number of rooms booked, hotel occupancies and revenues generated per room.

The information was released in a recent report from Smith Travel Research, a company that tracks supply and demand metrics for the hotel industry.

The county’s 12 hotels generated a total of approximately $23 million in revenue, according to Mark Calitri, president of the CVB.

This total represents a growth in revenues generated per room of 10.9 percent over 2014, according to the report. Read more

1
Mar

Secrets to Winning in Turbulent Times

By Mark Faustturbulent times
How do you feel about “your” economy right now? Regardless of whether or not you see it as up or down, is your effort to innovate consistent, or does it undulate with your industry’s economic tide?

In the agricultural world we have been seeing a descent into what has long been expected, a downturn of the ag economy after a long and gilded age. I have had the privilege to speak to some of the most innovative growers in the nation. Their attitude about the opportunity in this downturn is telling, and it reminds me of a Harvard Business School report that spoke of how the best-run companies grow and benefit from economic downturns…the question is how do they do it and what tactics could you model to grow and benefit from inevitable cyclical downturns?

Read More

1
Mar

The system is broken and I don’t feel so good myself

brokenWe face an election that is critical to our nation and the world, and we concern ourselves with the date when Ted Cruz’s mother moved to Canada, Marco Rubio’s wife’s traffic tickets and Chelsea Clinton’s expensive vacation. We have reduced the nomination process to a series of TV game shows. Is it any wonder that an inane buffoon, now endorsed by the most frivolous woman in politics, is leading the Republican polls, which themselves are a distraction? And no Democrat is challenging the deeply flawed presumptive candidate except a grizzled old socialist from the Green Mountains and the former governor who lost Maryland for his party. Our nominating system is broken. How about a convention that actually makes the choice?

If we must choose a nominee by “reality” game show, I want to return to the “Survivor” format and have the candidates eat live bugs and wade through a swamp, after which they get to vote each other off the island. That system would reflect the realities of governing better than what we are doing.

Mr. Norman Conquest provides thought provoking political insight with a seriously sarcastic twist.