6
Dec

30-plus international tour operators coming to Owensboro! International travelers are looking for real, authentic American experiences.

30-plus international tour operators coming to Owensboro!
More than 30 international tour operators and travel planners from Brazil and Europe will be in Owensboro on Thursday, Dec. 5, checking out the city’s attractions.
Mark Calitri, president of the Owensboro-Daviess County Convention & Visitors Bureau, said Chris Gendek, of Visit Owensboro Destination Services, is in St. Louis this week for the Travel South International conference, talking to the tour operators and planners about Owensboro.
Chris Joslin, executive director of the Bluegrass Music Hall of Fame & Museum, is also at the meeting, playing bluegrass and telling the tour operators about the Hall of Fame.
Dave Kirk, the CVB’s destination management director said a full day of activities is being planned for the visitors from Brazil, Germany, Italy, Denmark, Belgium and The Netherlands.
They are scheduled to arrive at the Holiday Inn Riverfront and Hampton Inn & Suites Downtown Owensboro/Waterfront at 11:15 a.m. Thursday.
After lunch at Moonlite Bar-B-Q Inn, they’ll tour the Hall of Fame and sit in on a jam session.
Then they’ll tour O.Z. Tyler Distillery and throw axes at Escape Today.
The visit will end with dinner at the Owensboro Museum of Fine Art catered by City Walk.
Kirk said Owensboro’s proximity to St. Louis made the visit possible.
“They’re going to several places in Kentucky,” he said. “But we’re the first stop, and we’ll get to make the first impression.”
Kirk said many of the people on the tour have been to New York City and Chicago.
Now, they’re looking for something different and authentic, he said.
https://www.messenger-inquirer.com/news/local/plus-international-tour-operators-coming-thursday/article_9ee05bc6-2860-5990-b40b-a9e4ad151d65.html#utm_source=messenger-inquirer.com&utm_campaign=%2Fnewsletters%2Fheadlines%2F%3Frefreshed123%26-dc%3D1575547209&utm_medium=email&utm_content=headline
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

4
Dec

Mark Calitri announces economic development news: Owensboro to see $400,000 impact in hosting state archery tournament

Owensboro to see $400,000 impact in hosting state archery tournament
For the first time, Owensboro has been selected to host the 2019 Kentucky Scholastic 3D Archery State Indoor Championship at the Owensboro Convention Center. This competition will bring in over 500 archers and their families from across the state of Kentucky to compete for a state championship in their division and class.
Kentucky S3DA State Indoor Championship Coordinator Chris McDonald said the decision to relocate the state championship from Madisonville’s Western Kentucky Archery Complex to Owensboro was based on the need for more space, which the convention center was able to provide.

“As this sport has grown rapidly in Kentucky, we required a larger facility to accommodate our needs,” McDonald said. “Owensboro has the perfect venue and so much to offer our families that travel for competitions.”
According to a press release from Visit Owensboro’s David Kirk, the event will take place Feb. 27-March 1, and the archers will compete for the title of state champion in their respective class and division, as well as for the title of KY Indoor Shooter of the Year. McDonald said he expects numerous college recruiters to be in attendance.
Owensboro Convention Center Laura Alexander said this event, and other events of its size, has enormous economic impacts on Owensboro.
“Having thousands of visitors in town staying in hotels, eating in our restaurants, shopping and buying gas will approach a $400,000 impact to Owensboro businesses,” she said.
Visit Owensboro President and CEO Mark Calitri said this event exemplifies his slogan of “Every day, Owensboro touches the world.”
“For this state championship, we will attract archers and their families from all corners of Kentucky,” he said. “This is a new event for Owensboro, and it’s a great opportunity to showcase an amazing community that’s thriving and has a positive energy.”
Caltiri said Visit Owensboro and the Owensboro Convention Center are continuing to collaborate in bringing more large-scale events like the state indoor archery championship to Owensboro.
“We are actively pursuing more opportunities like this that help support and build the Owensboro economy,” he said. “This event is open to the public and we encourage people to come to the Owensboro Convention Center with your kids and watch archers from across the state compete in one of the fastest growing sports.”

https://www.owensborotimes.com/news/2019/12/owensboro-to-see-400000-economic-impact-in-hosting-state-archery-championship/
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

27
Nov

Visit Owensboro creates campaign as “Kentucky’s Music City”

Visit Owensboro creates campaign as “Kentucky’s Music City”
https://www.owensborotimes.com/news/2019/11/cvb-rebrands-owensboro-as-kentuckys-music-city/

After Owensboro was selected as one of the country’s top 10 music cities through Brand USA’s “Hear the Music” campaign, the Owensboro-Daviess County Convention & Visitors Bureau (CVB) decided to rebrand Owensboro as “Kentucky’s Music City.” This rebranding approach proved successful as the CVB earned a gold award for best marketing campaign in Kentucky.
Owensboro’s CVB edged out the larger Kentucky cities of Louisville, Lexington and Bowling Green to claim the top honor for its marketing campaign. Visit Owensboro President & CEO Mark Calitri said this rebranding effort was purposeful in getting the word out about Owensboro’s large-scale music scene.
“In January, the Kentucky Visitor’s Guide will be out, and we’ve got an ad where we’ve named Owensboro as ‘Kentucky’s Music City’ because of the BRAND USA designation,” Calitri said.
Calitri said the CVB’s rebranding efforts go much further than a name change, stating that Visit Owensboro will be working closely with some of the city’s tourism stakeholders, including the Bluegrass Music Hall of Fame & Museum, to expand and improve the exhibition experience for visitors.
“Right now, they’re starting to really ramp up with even more events that they’re hosting,” he said, adding that he’s working with the CVB’s liaison to secure additional funding to make upgrades to the Hall of Fame’s museum portion.

Calitri said there’s multiple opportunities for the Hall of Fame to expand and get creative with new developments and exhibits.
“The building is designed for two temporary galleries for changing exhibits,” said Hall of Fame Executive Director Chris Joslin. “We’re looking into creating new exhibits that focus on the bluegrass genre and also appeal to a broader audience, such as artists and subjects outside of the core bluegrass genre.”
Though Joslin can’t yet reveal the specifics for the changing exhibits, he said the idea for implementing them has been part of the plan long before a secret shopper from Veneto Collaboratory assessed the Hall of Fame and recommended the idea in June.
“Having the temporary exhibits and changing galleries has been part of the plan all along. It’s just been a matter of time and resources available,” Joslin said. “Mark and his team’s involvement creates a means of getting us there faster than was originally planned.”
Though the Hall of Fame has the unique opportunity to create revenue through ticket sales for events, it’s also a 501c3 nonprofit, Joslin said. Budgetary restrictions caused the Hall of Fame to prioritize certain aspects of development over others in the beginning, but Joslin said they have a full-time staff member who focuses on all of the activities and events that are held inside the building and manages the grants and donations that come into the facility.
Joslin expressed gratitude toward Calitri and the CVB for their efforts in working to flesh out Owensboro’s “music city” identity, something Joslin feels Owensboro embraces and encompasses — not only through the Hall of Fame’s many concerts, including ROMP, and educational programs, but through other citywide music events such as Friday After 5, the City-sponsored Live on the Banks concerts, and the Owensboro Symphony Orchestra’s concert series, he said.
According to Calitri, the expenditures the CVB is looking into for the Hall of Fame aren’t about paying the bills or keeping the doors open, but to truly enhance the experience for those who travel to and live in “Kentucky’s Music City.”
“This is a little bit deeper and really has some value,” Calitri said. “If we could have a system of rotating exhibits, it gives the viewer, the museum goer, something fresh to see.”

Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

22
Nov

A busy weekend is spurring an economic boost in Owensboro

A busy weekend is spurring an economic boost in Owensboro
Weekend events create economic boost in Owensboro. Local businesses and hotels profited from two big events.
Tourism produces more than $218 million of spending in Owensboro.
“This weekend really highlighted the multitude of different events that Owensboro brought that helped signify those dollars being spent,” said Mark Calitri, President and CEO of Visit Owensboro.
Thousands came to town this weekend for The Chamber of Young Professionals Summit and the CASA Conference.
“Our businesses were majorly impacted, our restaurants were reporting an hour and a half wait times, the hotels were full, downtown was buzzing with people and the money that they bring to town,” said Calitri.
Calitri says this weekend’s events alone produced spending of more than $116,000. He says this exceeds typical weekend averages.

https://www.14news.com/2019/11/19/busy-weekend-is-spurring-an-economic-boost-owensboro/
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

22
Nov

‘Kentucky’s Music City!’ Visit Owensboro earns gold award for best marketing campaign in Kentucky!

‘Kentucky’s Music City!’ Visit Owensboro earns gold award for best marketing campaign in Kentucky!
Visit Owensboro also known as the Owensboro Daviess County Convention and Visitors Bureau captured a gold traverse award for its Brand USA Hear the Music campaign. Gold represents first place in the category of campaigns.

“We are extremely proud of our team for earning the highest award for the campaign division. Visit Owensboro is in the competitive set with Louisville, Lexington, Northern Kentucky and Bowling Green. Wining this honor shows we can compete with the biggest and best in our state when it comes to marketing our community,” said Kyle Aud, Visit Owensboro Board Chair.

“Our campaign consisted of several marketing tools for Owensboro being named a top music city. Those included, press releases, promotional videos, website blogs, digital ads, social media posts, and the local launch event at the Bluegrass Music Hall of Fame and Museum. We took every opportunity we could to capitalize on being promoted as a top music city,” said Mark Calitri, President & CEO Visit Owensboro.

This is the second year in a row that Visit Owensboro has won a gold traverse award at the Kentucky Travel Industry’s Annual Conference. Last year the team won gold for their ROMP campaign and Destination Manager Dave Kirk earned the Kentucky Travel Industry Emerging Leader of The Year.
https://lnkd.in/d2HFBWn

Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

21
Nov

Visit Owensboro captured Kentucky Tourism gold award for its Brand USA Hear The Music campaign

Visit Owensboro also known as the Owensboro Daviess County Convention and Visitors Bureau captured a gold traverse award for its Brand USA Hear The Music campaign. Gold represents first place in the category of campaigns.

“We are extremely proud of our team for earning the highest award for the campaign division. Visit Owensboro is in the competitive set with Louisville, Lexington, Northern Kentucky and Bowling Green. Wining this honor shows we can compete with the biggest and best in our state when it comes to marketing our community,” said Kyle Aud, Visit Owensboro Board Chair.

“Our campaign consisted of several marketing tools for Owensboro being named a top music city. Those included, press releases, promotional videos, website blogs, digital ads, social media posts, and the local launch event at the Bluegrass Music Hall of Fame and Museum. We took every opportunity we could to capitalize on being promoted as a top music city,” said Mark Calitri, President & CEO Visit Owensboro.

This is the second year in a row that Visit Owensboro has won a gold traverse award at the Kentucky Travel Industry’s Annual Conference. Last year the team won gold for their ROMP campaign and Destination Manager Dave Kirk earned the Kentucky Travel Industry Emerging Leader of The Year.

21
Nov

Owensboro Rotary club welcomed Mark Calitri as guest speaker

Owensboro Rotary club welcomed Mark Calitri as guest speaker
Owensboro Rotary program chair Gary Sisk introduced speaker and fellow Rotarian Mark Calitri, President & CEO of the Owensboro Convention and Visitors Bureau (CVB). Mark began his presentation by showing a recent promotional video produced in partnership with WLEX. He followed with a discussion of some of CVB’s current initiatives including: • A vibrant downtown • A renewed photo wall at the airport • Introduction of John Wayne’s family Bourbon, Duke’s, at O.Z. Tyler • A program to prepare frontline workers (restaurant servers, hotel clerks, etc.) to tell Owensboro’s story • Promoting a renovated Jack Fisher Park with a commercial featuring Pete Rose. Mark concluded his presentation by encouraging Owensboro residents to talk positively about the community

Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

20
Nov

Owensboro Kentucky lands national PBS television broadcast!

Daviess County reported over $218 million in tourism spending last year and the Owensboro music scene played a key role in generating those dollars. Music fuels the power of tourism and is crucial to Owensboro having the ability to attract events that in drive our economy.

You don’t have to be a bluegrass fan; you just have to be a music fan to appreciate what the Bluegrass Music Hall of Fame organization does for our Daviess County economy. Its not just the static displays of instruments or memorabilia. It’s a deeper, it’s the experience you get to have with the music that was born right here in this region.

Visit Owensboro is so committed that in 2020 we are partnering with Brand USA, that’s the marketing agency for the United States, on a multi targeted marketing campaign. One part of the plan is to build our own ‘city web page’ that will help put Owensboro’s stake in the ground as home to bluegrass music.

2020 is a campaign that the Kentucky Department of Tourism has created, and they will be unveiling more details soon. They had tremendous success last year with the ‘Savor the flavor’ campaign which featured the popular Bravo television show Top Chef.

Hall of Fame lands national PBS concert recording

17
Nov

Visit Owensboro is collaborating to drive Owensboro downtown economic development and revitalization

Visit Owensboro is collaborating to drive Owensboro downtown economic development
Visit Owensboro President Mark Calitri asked City Commissioners Tuesday to contribute $8,500 to the downtown Kentucky Mirror Mosaic project. City officials didn’t confirm whether they’d contribute that amount — the last of the project’s needed funding — at Tuesday’s meeting, saying they’d like to know how much is being contributed by other entities before they commit.
“As you know, the downtown area is key to Owensboro’s economic development,” Calitri said. “The question is, ‘It is worth replacing and what’s the ultimate cost?’”
https://www.owensborotimes.com/features/community/2019/11/large-community-support-helps-fund-downtown-kentucky-mirror-mosaic-project/
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

5
Nov

John Wayne coming to Owensboro! Dukes Spirit will open the John Wayne experience.

John Wayne coming to Owensboro! Dukes Spirit will open the John Wayne experience.
John Wayne is coming to Owensboro Kentucky. No not the man himself. He died 40 years ago. Duke Spirits, a company that makes bourbon and rye based on the actor’s 1962 handwritten recipes, will be opening its Duke Tasking Room and John Wayne Experience at Owensboro’s O.Z. Tyler Distillery, which crafts the product.
“John Wayne is an international icon,’ Mark Calitri, president of the Owensboro Daviess County Convention and Visitors Bureau, said of the announcement, “ You just can’t buy this type of national and international exposure with a legend like John Wayne, and we are going to capitalize on it.”
https://www.messenger-inquirer.com/news/local/wayne-experience-coming-to-o-z-tyler/article_8809d4f9-b30b-5317-86b4-8bbf21217680.html
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

https://www.linkedin.com/posts/mark-calitri-06904aa_wayne-experience-coming-to-oz-tyler-activity-6597487369849487360-ZR19