30
Sep

Visit Owensboro, O.Z. Tyler, Miller House, and Bluegrass Museum partnership to highlight Owensboro Kentucky to larger market

Owensboro-Daviess County Convention and Visitors Bureau, O.Z. Tyler Distillery, The Miller House and the Bluegrass Music Hall of Fame & Museum have pooled together resources for an Owensboro-themed campaign in Bourbon Review, a magazine with worldwide reach.
Mark Calitri, President of Visit Owensboro said, ‘This partnership has proved to be extremely valuable in producing results for Daviess County. The bourbon industry continues to thrive, and Owensboro Kentucky is capitalizing on the momentum.

According to Dave Kirk, destination management at the CVB, the year-long campaign with Bourbon Review has already proven successful.
“It’s the most popular bourbon publication in the world and has a large social media following and of course e-newsletter following,” he said.
Kirk said part of the marketing campaign is advertising opportunities on Bourbon Review’s website and email platforms.
“We used a banner ad for The Miller House for one of the Bourbon Reviews last emails and saw a substantial increase in our web traffic,” he said. “People were coming to visitowensboro.com from all over the country. Not only were they coming to the website, but several people then requested visitor guides about Owensboro. It’s one thing to get attention, click through rate and conversion is when you really know something is working when it comes to marketing.”

CVB, O.Z. Tyler, Miller House, Hall of Fame, partnership highlights Owensboro to larger market


Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

27
Sep

Owensboro Daviess County CVB creating ‘Storytellers’ program

The Owensboro-Daviess County Convention & Visitors Bureau will soon unveil an Owensboro Storytellers program, providing training for frontline workers from hotels, restaurants and other places that deal directly with visitors.
The idea, Mark Calitri, CVB president, said, is to keep those people informed about what’s happening in the community so they’ll know how to answer, “What is there to do in Owensboro?
“Hospitality is very important,” Candance Castlen Brake, president of the Greater Owensboro Chamber of Commerce, said Thursday. “It’s something we should all be involved in when we meet someone from out of town. Whether it’s the gas station, the restaurant, the hotel, the little shop on the corner, we all need to be on the same page.”
She said, “There are so many things to do here. We need to know about them, so when someone asks what there is to do in Owensboro, we can tell them. We need to find out what they’re interested in. The chamber has been talking about this for a couple of years.”
Calitri said he and Dave Kirk, the CVB’s destination management director, recently visited Franklin, Tennessee, to study their Visit Franklin Ambassador Program.
“We want to call ours ‘storytellers’ rather than ‘ambassadors,’ ” he said. “They’ll be telling the community’s story to visitors.”
Calitri said he’s hoping to see a soft launch of the program in late October.
https://www.messenger-inquirer.com/news/local/cvb-creating-storytellers-program/article_c0abb2b6-85e3-582d-8385-24fe8c27f17a.html
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO

26
Sep

Owensboro Kentucky continues to thrive with a vibrant art scene according to Mark Calitri

The Owensboro-Daviess County Convention & Visitors Bureau has agreed to provide $1,000 toward the cost of replacing Gary Bielefeld’s Kentucky Mirror Mosaic — a giant mirrored map of Kentucky that is Owensboro’s largest and most visible piece of public art.
https://www.messenger-inquirer.com/news/local/cvb-contributes-toward-mirror-mosaic/article_f717895a-81a9-540c-bff3-05d33245646e.html

Vibrant art represents an icon for Owensboro. This community continues to evolve and grow while keeping based in a strong culture. That’s a feet few can boast.
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

24
Sep

The Kentucky Mirror Mosaic is a true icon for Owensboro

The Kentucky Mirror Mosaic, one of Owensboro’s Kentucky’s most recognizable landmarks, is in the process of being replaced with the hopes of unveiling a new project by Christmas
Visit Owensboro President and CEO said it is community art like the Kentucky Mirror Mosaic that sets a city apart from others.
“This mosaic is a part of several projects that when you pull them all together showcases Owensboro,” Calitri said.

https://www.owensborotimes.com/entertainment/art/2019/09/artist-begins-kentucky-mirror-mosaic-replacement-project/

The Kentucky Mirror Mosaic is a true icon for Owensboro. This community continues to evolve and grow while keeping based in its culture. That’s a feat few communities can claim.-Mark Calitri

Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

23
Sep

Bourbon Bluegrass Music and Barbecue dominate branding for Owensboro Kentucky

Bourbon Bluegrass Music and Barbecue dominate branding for Owensboro Kentucky

The Owensboro Daviess County Convention and Visitors Bureau advertise Owensboro as the home of bourbon, bluegrass, and barbecue. And this fall, its starting to push all three attractions a lot harder.

Mark Calitri, president of the CVB said its important to focus on bourbon because ‘bourbon people have money to spend.”

https://www.messenger-inquirer.com/news/local/convention-visitors-bureau-steps-up-promotions-campaign/article_cbf9d816-3c19-5453-a63c-d2594869274e.html

Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

19
Sep

Owensboro Kentucky Mirror Mosaic to be replaced

Owensboro Kentucky Mirror Mosaic to be replaced

Gary Bielefeld’s Kentucky Mirror Mosaic — a giant mirrored map of Kentucky — is Owensboro’s largest and most visible piece of public art.
“It’s iconic,” Mark Calitri, president of the Owensboro-Daviess County Convention & Visitors Bureau, said Tuesday. “It’s a really important piece of art.”
https://www.messenger-inquirer.com/news/local/kentucky-mirror-mosaic-to-be-replaced/article_e6d1dcdc-ad1f-57c0-9027-2b36f7573f7f.html

“It’s important to see community leaders like Gary step up with a project like this,” Calitri said. “It’s part of the beautification efforts in the community.”
He said the CVB will begin promoting the Kentucky Mirror Mosaic to tourists once the project is completed.

Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

13
Sep

Mark Calitri announces tourism officials making Owensboro a sports destination.

Mark Calitri announces tourism officials making Owensboro a sports destination.
Owensboro Kentucky continues to thrive as sports tourism grows. This next year Owensboro will host a wide array of Kentucky State Championships including:
2 A State Championships- 7 sports
Kentucky State Archery Championships
Kentucky All A Baseball Championships
Kentucky All A Girls Softball Championships
Calitri said, “Convention bookings continue to climb, and we are looking at record breaking years in 2021, 2022, and 2023. “

Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

https://vimeo.com/user98054712/review/359878519/2ab1685010

6
Sep

Hospitality Construction | Making Room for More Hotels

Hospitality Construction | Making Room for More Hotels
Tourism, convention center renovations continue to push construction in the hospitality sector
In Owensboro, two new hotels – Best Western Plus and TownePlace Suites – recently opened their doors with 63 and 102 rooms, respectively, according to an article in the Owensboro Messenger-Inquirer, which also noted that the city had just under 1,300 hotel rooms at the end of 2018.
Ground was broken in early June of this year on another 120-room hotel across from the Owensboro Convention Center, a Home2 Suites by Hilton.
Mark Calitri, president/CEO of Visit Owensboro, credits a few factors for the new hotel construction in town. Brand USA, which is the marketing agency for the U.S., named Owensboro a top 10 music destination for 2019, he said. In addition, there are increased youth sporting events, the O.Z. Tyler Bourbon distillery officially joined the Kentucky Bourbon Trail last year and the new Bluegrass Music Hall of Fame and Museum opened late last year.
Calitri says the new hotels will only add to the visitor traffic momentum.
“These new hotel developments will allow Visit Owensboro to pursue larger conventions, since we will now have more hotel rooms in walking distance to our convention center. Since September 2018 up through August 2019, Owensboro has set several records in hotel occupancy and revenue.”

https://www.lanereport.com/116737/2019/09/hospitality-construction-making-room-for-more-hotels/

5
Sep

Owensboro Kentucky: Chamber CEO named a top woman in business

Owensboro Kentucky: Chamber CEO named a top woman in business
Owensboro Chamber of Commerce President and CEO Candance Castlen Brake was named one of seven top women in business by The Lane Report.
“Candance has been our most valuable asset in helping to transform Visit Owensboro into an award-winning organization,” said Mark Calitri, President & CEO of Visit Owensboro. “In today’s world filled with so much negativity Candance is a positive light for Visit Owensboro, me personally, and she is Owensboro’s #1 cheerleader.”

Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

3
Sep

Calitri reports: Turf at Fisher Park ‘game-changer

Calitri reports: Turf at Fisher Park ‘game-changer’!
During the August board meeting of the Owensboro Daviess County Convention and Visitors Bureau Jared Bratcher highlighted the success and opportunities in sports tourism for Owensboro. Mark Calitri introduced Bratcher and asked him to outline the scope of sports marketing and how the CVB successfully collaborates with the City of Owensboro and Daviess County Parks Department to host sports tournaments.
https://www.messenger-inquirer.com/news/local/turf-at-fisher-park-game-changer-bratcher-says/article_b1670aa8-c5c5-5c43-89ff-e8ec90b18001.html#utm_source=messenger-inquirer.com&utm_campaign=%2Fnewsletters%2Fheadlines%2F%3Frefreshed123%26-dc%3D1567508407&utm_medium=email&utm_content=headline