In the news-leaving your Mark!

5
Nov

John Wayne coming to Owensboro! Dukes Spirit will open the John Wayne experience.

John Wayne coming to Owensboro! Dukes Spirit will open the John Wayne experience.
John Wayne is coming to Owensboro Kentucky. No not the man himself. He died 40 years ago. Duke Spirits, a company that makes bourbon and rye based on the actor’s 1962 handwritten recipes, will be opening its Duke Tasking Room and John Wayne Experience at Owensboro’s O.Z. Tyler Distillery, which crafts the product.
“John Wayne is an international icon,’ Mark Calitri, president of the Owensboro Daviess County Convention and Visitors Bureau, said of the announcement, “ You just can’t buy this type of national and international exposure with a legend like John Wayne, and we are going to capitalize on it.”
https://www.messenger-inquirer.com/news/local/wayne-experience-coming-to-o-z-tyler/article_8809d4f9-b30b-5317-86b4-8bbf21217680.html
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

https://www.linkedin.com/posts/mark-calitri-06904aa_wayne-experience-coming-to-oz-tyler-activity-6597487369849487360-ZR19

4
Nov

Visit Owensboro collaborates with Bluegrass Music Hall of Fame & Museum’s first year of operations, drawing visitors from 47 states and 15 countries Owensboro Kentucky.
https://lnkd.in/eHYjmTm
Mark Calitri, CVB president, said the Hall of Fame “has played a key role in the success of Owensboro tourism. I’ve been impressed with Chris Joslin and his team as they are working hard to create and attract new events like Downtown ROMP. Their fall concert series has been a huge success and they have become a popular wedding destination, which draws in visitors and the money they spend in local businesses right here in Daviess County.”
He said, “The Hall of Fame has momentum going into 2020 and I’m looking forward to seeing what creative events they have planned.”

Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

25
Oct

Visit Owensboro proudly announces newly branded merchandise

Visit Owensboro proudly announces newly branded merchandise

“The new shirts were created to help us brand our community,” said Mark Calitri, president/CEO of the Owensboro Daviess County CVB. This community is transforming in so many positive ways and this new marketing initiative is another way to showcase the changes.
The new high-quality cotton shirts are available at the tourism office on 2nd Street in Owensboro.
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

23
Oct

Chamber Young Professionals and Visit Owensboro teams with airport to attract tourism.

Chamber Young Professionals and Visit Owensboro teams with airport to attract tourism.
Tourism spending in Daviess County climbed 3% in 2018. Capitalizing on that growth means striking while the iron is hot and making sure that Owensboro-Daviess County has as much exposure as possible, said Dave Kirk, Owensboro-Daviess County Convention & Visitors Bureau (CVB) destination management director.
Mark Calitri, president of the Owensboro Daviess County CVB said that the Chamber Young Professionals are thriving in Owensboro and continue to be a great partner to advance the community forward. Calitri said, “a major area of focus in terms of educating newcomers to the bounty of activities in the area is through the Owensboro-Daviess County Regional Airport.”

https://www.messenger-inquirer.com/news/local/chamber-young-professionals-teams-with-airport-to-promote-owensboro/article_fbab570c-6533-54db-807c-3144caf01ff7.html
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

17
Oct

Owensboro Kentucky lands PBS national TV broadcast!

Todd Squared LLC, the production company behind the PBS series “Bluegrass Underground,” will be producing “Masters of Bluegrass,” a concert headlined by The Del McCoury Band, Rhonda Vincent & The Rage, Sam Bush and several other major bluegrass musicians, in Woodward Theatre in the Bluegrass Music Hall of Fame & Museum that day.
“This is a really big deal,” Mark Calitri, president of the Owensboro-Daviess County Convention & Visitors Bureau, told his board Tuesday. “It’s a once-in-a-lifetime opportunity.”
https://www.messenger-inquirer.com/news/local/pbs-to-film-bluegrass-concert-at-hall-of-fame/article_768970e6-6304-5224-b8d4-ea17c98e45bb.html

Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

30
Sep

Visit Owensboro, O.Z. Tyler, Miller House, and Bluegrass Museum partnership to highlight Owensboro Kentucky to larger market

Owensboro-Daviess County Convention and Visitors Bureau, O.Z. Tyler Distillery, The Miller House and the Bluegrass Music Hall of Fame & Museum have pooled together resources for an Owensboro-themed campaign in Bourbon Review, a magazine with worldwide reach.
Mark Calitri, President of Visit Owensboro said, ‘This partnership has proved to be extremely valuable in producing results for Daviess County. The bourbon industry continues to thrive, and Owensboro Kentucky is capitalizing on the momentum.

According to Dave Kirk, destination management at the CVB, the year-long campaign with Bourbon Review has already proven successful.
“It’s the most popular bourbon publication in the world and has a large social media following and of course e-newsletter following,” he said.
Kirk said part of the marketing campaign is advertising opportunities on Bourbon Review’s website and email platforms.
“We used a banner ad for The Miller House for one of the Bourbon Reviews last emails and saw a substantial increase in our web traffic,” he said. “People were coming to visitowensboro.com from all over the country. Not only were they coming to the website, but several people then requested visitor guides about Owensboro. It’s one thing to get attention, click through rate and conversion is when you really know something is working when it comes to marketing.”

CVB, O.Z. Tyler, Miller House, Hall of Fame, partnership highlights Owensboro to larger market


Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

27
Sep

Owensboro Daviess County CVB creating ‘Storytellers’ program

The Owensboro-Daviess County Convention & Visitors Bureau will soon unveil an Owensboro Storytellers program, providing training for frontline workers from hotels, restaurants and other places that deal directly with visitors.
The idea, Mark Calitri, CVB president, said, is to keep those people informed about what’s happening in the community so they’ll know how to answer, “What is there to do in Owensboro?
“Hospitality is very important,” Candance Castlen Brake, president of the Greater Owensboro Chamber of Commerce, said Thursday. “It’s something we should all be involved in when we meet someone from out of town. Whether it’s the gas station, the restaurant, the hotel, the little shop on the corner, we all need to be on the same page.”
She said, “There are so many things to do here. We need to know about them, so when someone asks what there is to do in Owensboro, we can tell them. We need to find out what they’re interested in. The chamber has been talking about this for a couple of years.”
Calitri said he and Dave Kirk, the CVB’s destination management director, recently visited Franklin, Tennessee, to study their Visit Franklin Ambassador Program.
“We want to call ours ‘storytellers’ rather than ‘ambassadors,’ ” he said. “They’ll be telling the community’s story to visitors.”
Calitri said he’s hoping to see a soft launch of the program in late October.
https://www.messenger-inquirer.com/news/local/cvb-creating-storytellers-program/article_c0abb2b6-85e3-582d-8385-24fe8c27f17a.html
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO

26
Sep

Owensboro Kentucky continues to thrive with a vibrant art scene according to Mark Calitri

The Owensboro-Daviess County Convention & Visitors Bureau has agreed to provide $1,000 toward the cost of replacing Gary Bielefeld’s Kentucky Mirror Mosaic — a giant mirrored map of Kentucky that is Owensboro’s largest and most visible piece of public art.
https://www.messenger-inquirer.com/news/local/cvb-contributes-toward-mirror-mosaic/article_f717895a-81a9-540c-bff3-05d33245646e.html

Vibrant art represents an icon for Owensboro. This community continues to evolve and grow while keeping based in a strong culture. That’s a feet few can boast.
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

24
Sep

The Kentucky Mirror Mosaic is a true icon for Owensboro

The Kentucky Mirror Mosaic, one of Owensboro’s Kentucky’s most recognizable landmarks, is in the process of being replaced with the hopes of unveiling a new project by Christmas
Visit Owensboro President and CEO said it is community art like the Kentucky Mirror Mosaic that sets a city apart from others.
“This mosaic is a part of several projects that when you pull them all together showcases Owensboro,” Calitri said.

https://www.owensborotimes.com/entertainment/art/2019/09/artist-begins-kentucky-mirror-mosaic-replacement-project/

The Kentucky Mirror Mosaic is a true icon for Owensboro. This community continues to evolve and grow while keeping based in its culture. That’s a feat few communities can claim.-Mark Calitri

Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

23
Sep

Bourbon Bluegrass Music and Barbecue dominate branding for Owensboro Kentucky

Bourbon Bluegrass Music and Barbecue dominate branding for Owensboro Kentucky

The Owensboro Daviess County Convention and Visitors Bureau advertise Owensboro as the home of bourbon, bluegrass, and barbecue. And this fall, its starting to push all three attractions a lot harder.

Mark Calitri, president of the CVB said its important to focus on bourbon because ‘bourbon people have money to spend.”

https://www.messenger-inquirer.com/news/local/convention-visitors-bureau-steps-up-promotions-campaign/article_cbf9d816-3c19-5453-a63c-d2594869274e.html

Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.