In the news-leaving your Mark!

21
Nov

Visit Owensboro captured Kentucky Tourism gold award for its Brand USA Hear The Music campaign

Visit Owensboro also known as the Owensboro Daviess County Convention and Visitors Bureau captured a gold traverse award for its Brand USA Hear The Music campaign. Gold represents first place in the category of campaigns.

“We are extremely proud of our team for earning the highest award for the campaign division. Visit Owensboro is in the competitive set with Louisville, Lexington, Northern Kentucky and Bowling Green. Wining this honor shows we can compete with the biggest and best in our state when it comes to marketing our community,” said Kyle Aud, Visit Owensboro Board Chair.

“Our campaign consisted of several marketing tools for Owensboro being named a top music city. Those included, press releases, promotional videos, website blogs, digital ads, social media posts, and the local launch event at the Bluegrass Music Hall of Fame and Museum. We took every opportunity we could to capitalize on being promoted as a top music city,” said Mark Calitri, President & CEO Visit Owensboro.

This is the second year in a row that Visit Owensboro has won a gold traverse award at the Kentucky Travel Industry’s Annual Conference. Last year the team won gold for their ROMP campaign and Destination Manager Dave Kirk earned the Kentucky Travel Industry Emerging Leader of The Year.

21
Nov

Owensboro Rotary club welcomed Mark Calitri as guest speaker

Owensboro Rotary club welcomed Mark Calitri as guest speaker
Owensboro Rotary program chair Gary Sisk introduced speaker and fellow Rotarian Mark Calitri, President & CEO of the Owensboro Convention and Visitors Bureau (CVB). Mark began his presentation by showing a recent promotional video produced in partnership with WLEX. He followed with a discussion of some of CVB’s current initiatives including: • A vibrant downtown • A renewed photo wall at the airport • Introduction of John Wayne’s family Bourbon, Duke’s, at O.Z. Tyler • A program to prepare frontline workers (restaurant servers, hotel clerks, etc.) to tell Owensboro’s story • Promoting a renovated Jack Fisher Park with a commercial featuring Pete Rose. Mark concluded his presentation by encouraging Owensboro residents to talk positively about the community

Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

20
Nov

Owensboro Kentucky lands national PBS television broadcast!

Daviess County reported over $218 million in tourism spending last year and the Owensboro music scene played a key role in generating those dollars. Music fuels the power of tourism and is crucial to Owensboro having the ability to attract events that in drive our economy.

You don’t have to be a bluegrass fan; you just have to be a music fan to appreciate what the Bluegrass Music Hall of Fame organization does for our Daviess County economy. Its not just the static displays of instruments or memorabilia. It’s a deeper, it’s the experience you get to have with the music that was born right here in this region.

Visit Owensboro is so committed that in 2020 we are partnering with Brand USA, that’s the marketing agency for the United States, on a multi targeted marketing campaign. One part of the plan is to build our own ‘city web page’ that will help put Owensboro’s stake in the ground as home to bluegrass music.

2020 is a campaign that the Kentucky Department of Tourism has created, and they will be unveiling more details soon. They had tremendous success last year with the ‘Savor the flavor’ campaign which featured the popular Bravo television show Top Chef.

Hall of Fame lands national PBS concert recording

17
Nov

Visit Owensboro is collaborating to drive Owensboro downtown economic development and revitalization

Visit Owensboro is collaborating to drive Owensboro downtown economic development
Visit Owensboro President Mark Calitri asked City Commissioners Tuesday to contribute $8,500 to the downtown Kentucky Mirror Mosaic project. City officials didn’t confirm whether they’d contribute that amount — the last of the project’s needed funding — at Tuesday’s meeting, saying they’d like to know how much is being contributed by other entities before they commit.
“As you know, the downtown area is key to Owensboro’s economic development,” Calitri said. “The question is, ‘It is worth replacing and what’s the ultimate cost?’”
https://www.owensborotimes.com/features/community/2019/11/large-community-support-helps-fund-downtown-kentucky-mirror-mosaic-project/
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

5
Nov

John Wayne coming to Owensboro! Dukes Spirit will open the John Wayne experience.

John Wayne coming to Owensboro! Dukes Spirit will open the John Wayne experience.
John Wayne is coming to Owensboro Kentucky. No not the man himself. He died 40 years ago. Duke Spirits, a company that makes bourbon and rye based on the actor’s 1962 handwritten recipes, will be opening its Duke Tasking Room and John Wayne Experience at Owensboro’s O.Z. Tyler Distillery, which crafts the product.
“John Wayne is an international icon,’ Mark Calitri, president of the Owensboro Daviess County Convention and Visitors Bureau, said of the announcement, “ You just can’t buy this type of national and international exposure with a legend like John Wayne, and we are going to capitalize on it.”
https://www.messenger-inquirer.com/news/local/wayne-experience-coming-to-o-z-tyler/article_8809d4f9-b30b-5317-86b4-8bbf21217680.html
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

https://www.linkedin.com/posts/mark-calitri-06904aa_wayne-experience-coming-to-oz-tyler-activity-6597487369849487360-ZR19

4
Nov

Visit Owensboro collaborates with Bluegrass Music Hall of Fame & Museum’s first year of operations, drawing visitors from 47 states and 15 countries Owensboro Kentucky.
https://lnkd.in/eHYjmTm
Mark Calitri, CVB president, said the Hall of Fame “has played a key role in the success of Owensboro tourism. I’ve been impressed with Chris Joslin and his team as they are working hard to create and attract new events like Downtown ROMP. Their fall concert series has been a huge success and they have become a popular wedding destination, which draws in visitors and the money they spend in local businesses right here in Daviess County.”
He said, “The Hall of Fame has momentum going into 2020 and I’m looking forward to seeing what creative events they have planned.”

Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

25
Oct

Visit Owensboro proudly announces newly branded merchandise

Visit Owensboro proudly announces newly branded merchandise

“The new shirts were created to help us brand our community,” said Mark Calitri, president/CEO of the Owensboro Daviess County CVB. This community is transforming in so many positive ways and this new marketing initiative is another way to showcase the changes.
The new high-quality cotton shirts are available at the tourism office on 2nd Street in Owensboro.
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

23
Oct

Chamber Young Professionals and Visit Owensboro teams with airport to attract tourism.

Chamber Young Professionals and Visit Owensboro teams with airport to attract tourism.
Tourism spending in Daviess County climbed 3% in 2018. Capitalizing on that growth means striking while the iron is hot and making sure that Owensboro-Daviess County has as much exposure as possible, said Dave Kirk, Owensboro-Daviess County Convention & Visitors Bureau (CVB) destination management director.
Mark Calitri, president of the Owensboro Daviess County CVB said that the Chamber Young Professionals are thriving in Owensboro and continue to be a great partner to advance the community forward. Calitri said, “a major area of focus in terms of educating newcomers to the bounty of activities in the area is through the Owensboro-Daviess County Regional Airport.”

https://www.messenger-inquirer.com/news/local/chamber-young-professionals-teams-with-airport-to-promote-owensboro/article_fbab570c-6533-54db-807c-3144caf01ff7.html
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

17
Oct

Owensboro Kentucky lands PBS national TV broadcast!

Todd Squared LLC, the production company behind the PBS series “Bluegrass Underground,” will be producing “Masters of Bluegrass,” a concert headlined by The Del McCoury Band, Rhonda Vincent & The Rage, Sam Bush and several other major bluegrass musicians, in Woodward Theatre in the Bluegrass Music Hall of Fame & Museum that day.
“This is a really big deal,” Mark Calitri, president of the Owensboro-Daviess County Convention & Visitors Bureau, told his board Tuesday. “It’s a once-in-a-lifetime opportunity.”
https://www.messenger-inquirer.com/news/local/pbs-to-film-bluegrass-concert-at-hall-of-fame/article_768970e6-6304-5224-b8d4-ea17c98e45bb.html

Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.

30
Sep

Visit Owensboro, O.Z. Tyler, Miller House, and Bluegrass Museum partnership to highlight Owensboro Kentucky to larger market

Owensboro-Daviess County Convention and Visitors Bureau, O.Z. Tyler Distillery, The Miller House and the Bluegrass Music Hall of Fame & Museum have pooled together resources for an Owensboro-themed campaign in Bourbon Review, a magazine with worldwide reach.
Mark Calitri, President of Visit Owensboro said, ‘This partnership has proved to be extremely valuable in producing results for Daviess County. The bourbon industry continues to thrive, and Owensboro Kentucky is capitalizing on the momentum.

According to Dave Kirk, destination management at the CVB, the year-long campaign with Bourbon Review has already proven successful.
“It’s the most popular bourbon publication in the world and has a large social media following and of course e-newsletter following,” he said.
Kirk said part of the marketing campaign is advertising opportunities on Bourbon Review’s website and email platforms.
“We used a banner ad for The Miller House for one of the Bourbon Reviews last emails and saw a substantial increase in our web traffic,” he said. “People were coming to visitowensboro.com from all over the country. Not only were they coming to the website, but several people then requested visitor guides about Owensboro. It’s one thing to get attention, click through rate and conversion is when you really know something is working when it comes to marketing.”

CVB, O.Z. Tyler, Miller House, Hall of Fame, partnership highlights Owensboro to larger market


Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.