Destination Marketing Academy

Main Pillars of Success
• Comprehensive digital marketing assessment, including website and social media audit
o Provide recommendations for success
o Develop a holistic digital marketing strategy including key success factors
o Develop your brand and communicate it effectively
 Create a unique selling proposition? Why should a guest visit?
o Uncover the art of storytelling
 Creating effective, results driven stories that connect to a guest
• Content research, strategy– optimization for maximum results
• Content Distribution and social media
o Provide solutions to most effective tools to get your message to the right people at the right time, when they want it.

What we help you achieve?
• Connect you with highly targeted audiences
• Drive awareness and action
• Increase brand visibility
• Send qualified traffic to your website
• Using Google analytics to evolve and adapt as customer dictates

Most powerful questions that must be asked and answered
• What can you offer that sets you apart from the competition?
• Where can you find these people online?
• What’s the most important call to action on your website?
o Is it clear? Are people doing it?
• Is it important to you to build an email list?
• How does digital marketing fit into your overall business plan and what is the budget?
• Who do you need on your team to make this happen?
• Who do you want to reach on the Internet? Why?
• What are you wanting to do?
• Why would they be interested?
• Are they searching for what you provide?
• Can you offer what sets them apart from the competition?
• Where can you find these people online?
• What’s the most important call the action?