Mark Calitri speaks tourism: The intersection of life and business
By Mark Calitri
“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” Dr. Seuss, The Lorax
UNLESS, it’s one word that means a lot to Dr. Seuss. It’s funny how a quote from a children’s book written over 45 years ago applies so much to us today. As we close out 2019 and look to start a new journey into 2020 take a step back from our hectic and over scheduled lives to reflect on what you care about most.
Ask yourself these important questions.
Are you proud of any accomplishments in 2019? What are you going to continue?
What am I doing today to become a better, more valuable person?
Think about your job, family, and friends. What are you going to start caring a “whole awful lot” more about to make things better? Who are you going to care about?
Maybe one person can’t change the world, maybe they can, but the real aspiration should be to become the best YOU that is possible. UNLESS is a powerful word and unless you care, nothing is going to get better. Your UNLESS starts now.
Mark Calitri is the president of the Owensboro Daviess County Convention and Visitors Bureau.
Visit Owensboro is the official destination marketing organization for Owensboro and Daviess County Kentucky. www.visitowensboro.com Mark Calitri serves as President/CEO.
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