When it comes to marketing Clermont County as a tourist destination, Clermont County Convention and Visitors Bureau President Mark Calitri is master of the game.
His focus is on identifying key tourist attractions in the county and marketing them. As part of this effort, he recently spent two-plus days traveling Clermont County with an “experience guy” secret shopping for potential tourism destinations.
“You don’t’ realize how big (the county is) until you spend two days and two tanks of gas driving it,” Calitri said.
During their travels, he said, they visited key county attractions.
“We were at the Cincinnati Nature Center, Jungle Jim’s, the Tri-State Warbird Museum,” Calitri said. They also visited the various Underground Railroad sites throughout the New Richmond area.
Part of the idea of destination tourism for Clermont County is to identify regional partners in order to bring visitors to the county, he said. For example, people visiting the National Underground Railroad Freedom Center in Cincinnati might also be interested in visiting the New Richmond area to see and experience actual stops for the Underground Railroad. They also might enjoy visiting Ulysses S. Grant’s birth place in Point Pleasant.
The CVB will receive a report resulting from the secret shopping trip sometime in October and from it make plans. Read more
Mark A. Calitri, President of the Clermont County Convention and Visitors Bureau has earned the Certified Destination Management Executive (CDME) designation, the only integrated executive program specifically designed for the destination marketing industry. The focus of the program is on vision, leadership, productivity and the implementation of business strategies. Calitri was recognized at the Destination Marketing Association International (DMAI) 2016 Annual Convention on Wednesday, August 3 in Minneapolis, MN.
“This distinction is awarded based on coursework completed at the national level over a period of two years,” Calitri said. “I look forward to using this information in continuing to build on the great momentum that the Clermont County CVB has developed.” Read more