By Mark Faust
Marketing consultants, online templates and books on how to sell purple cows, fed on chicken soup while you are swimming with sharks, overly complicate the matter of creating and executing on an effective marketing plan. These consultants make it as if great marketing comes from an inspiration finding impetus from a climb up a mountain in Tibet.
I’m not going there.
The fact is that the vast majority of you reading this are in businesses where the marketing efforts needed for success can be built with a handful of insightful questions, an ounce of logical thinking and a pound of execution. Read more