Bluegrass Fieldhouse: Owensboro's Sports Tourism Strategy Is Paying Off
Bluegrass Fieldhouse: Owensboro's Sports Tourism Strategy Is Paying Off Owensboro, Kentucky, is preparing for a big year in sports tourism. The new $18 million Bluegrass Fieldhouse is nearing completion, with 30 of 32 tournament weekends already booked for 2027. For Mark Calitri, President and CEO of Visit Owensboro, those bookings reflect a larger strategy to grow Owensboro's tourism economy. "Our strategy is simple. Build relationships with tournament organizers, actively recruit sporting events, and give them a reason to bring their teams to Owensboro year after year," said Calitri. "Every tournament is an opportunity to fill hotel rooms, support local restaurants, and introduce new families to our community." The Bluegrass Fieldhouse features seven basketball courts that can convert into 14 volleyball courts or 28 pickleball courts. The facility expands Owensboro's ability to compete for regional and national tournaments. Visit Owensboro's spor...