Mark Calitri | Leadership, Performance & Destination Marketing

  Don’t Just Share the Attention. Build on It. Only In Kentucky recently called Owensboro “Kentucky’s Most Underrated Weekend Getaway.” That is the kind of recognition every destination wants. My first reaction was simple: share it. My second thought was better. What else can we do with it? That question changed the value of the article. We shared the recognition on Visit Owensboro’s Facebook page, but we did not want it to end there. The article gave us a strong outside voice saying something positive about Owensboro, and that created an opportunity to tell the story in our own way. So we built on it. We created a Visit Owensboro blog around the weekend getaway idea. We pulled photos and video we already had in Google Drive. We started repurposing that content for Facebook, Instagram, TikTok, Pinterest and YouTube. The article gave us the spark. Our job was to see how far we could carry it. That is a useful marketing lesson for any business or organization. When somebody else reco...

Nine state championships. Thousands of visitors. More than $1 million in economic impact. That's what the Kentucky 2A Championships brought to Owensboro last year. And they're coming back. During the 2026-27 school year, Owensboro will host nine Kentucky 2A state championships , bringing athletes, coaches and families from 55 schools across Kentucky. Last year's championships brought an estimated 4,000 to 5,000 visitors and generated $1,004,589 in economic impact . That's real money being spent in Owensboro hotels, restaurants, stores, gas stations and local businesses. The championships will take place across the community at Owensboro Country Club, Brescia University, Owensboro High School, the Owensboro Sportscenter, Jack C. Fisher Park and Apollo High School. Owensboro Health continues as a major partner, while Maui's Indoor Theme Park gives visiting families another reason to get out and experience Owensboro. There's another win here too. Thousands of Kent...

 The delays at the Bluegrass Fieldhouse in Owensboro, Kentucky have cost us business. There’s no way around that. The Messenger-Inquirer recently reported that five major sports weekends have been lost because of the delays, with Owensboro hotels losing an estimated 10% to 20% occupancy on those weekends. But think about what that tells us. As President & CEO of Visit Owensboro , I’ve watched the sports pipeline build firsthand. If we’re losing that much business without the Bluegrass Fieldhouse open, what happens when we have seven full-size courts filled with athletes and families? That’s the opportunity in front of Owensboro. We’ve moved our Owensboro sports tourism focus to 2027, and the pipeline is strong. The Bluegrass Fieldhouse will allow us to compete for tournaments and sporting events we simply couldn’t host before. Those athletes bring parents, coaches and families who stay in our hotels, eat in our restaurants, shop in our stores and spend money throughout the c...

  What Does 4,256 Really Tell You About Pete Rose? On August 14, 1986, Pete Rose collected the 4,256th and final hit of his Major League career. But what does 4,256 really tell you? It tells you Pete could hit a baseball. But that’s not the lesson. You don’t get to 4,256 on talent alone. You get there with hustle. Effort. Showing up. Rolling up your sleeves and doing the work when nobody is handing you anything. Pete played the game hard. He competed. He kept getting back in the box. That matters far beyond baseball. A lot of people have talent. A lot of people have good ideas. A lot of people talk about what they’re going to do. But at some point, the talking has to stop. You have to put in the effort. That’s one of the lessons I keep coming back to with Pete Rose. He didn’t build the greatest hit total in baseball history with one big swing. He built it one at-bat at a time. Get on base. Win the next at-bat. Keep going. That mindset is a big part of The Winning Leadership Playbo...

  What Can the Oscar Mayer Wienermobile Teach Us About Marketing? In 2021, the Oscar Mayer Wienermobile came to Owensboro, Kentucky, for a trade show at the Owensboro Convention Center. Of course, I got a picture with it. But think about this. Why did I take the picture? Why do people stop when they see the Wienermobile? Why are we still talking about a giant hot dog on wheels more than 80 years after Oscar Mayer first put one on the road? Because people notice it. That's the first job of marketing. Get noticed. You can have a great product, a great event or a great community. But if nobody notices, how are you going to drive business? In destination marketing, we're competing every day for visitors, conventions, sporting events and attention. So here's the question I keep coming back to: Are we giving people something worth talking about? Not another ad that looks like everybody else's. Something they'll remember. Something they'll share. Something that makes t...

  By Mark Calitri, President & CEO, Visit Owensboro When people see another national championship or major tournament announced in Owensboro, they see the result. They don't always see the strategy behind it. As President & CEO of Visit Owensboro, I've believed from day one that Owensboro could become one of America's premier sports destinations. That belief became our strategy. We didn't set out to land one big event. We set out to build a destination that event organizers trust and want to return to year after year. At Visit Owensboro, my team and I understand that every successful tournament becomes our best sales pitch for the next championship. That's why we focus on execution, relationships and delivering an experience that exceeds expectations. No destination is built alone. The City of Owensboro, Daviess County, Owensboro Parks & Recreation, the OVG360 team at the Owensboro Convention Center, our hotel partners, local sports organizations and cou...

 Owensboro, Kentucky, is growing as a tourism, sports, convention, and entertainment destination. In 2025, visitors spent a record $262.9 million in Owensboro and Daviess County . Tourism supported 2,034 jobs and generated $20 million in state and local tax revenue . Those results came from a clear strategy. Visit Owensboro has focused on increasing conventions, building sports tourism, supporting major events, and giving people more reasons to visit. Owensboro now hosts more conventions, national tournaments, festivals, concerts, and special events. Hotel performance has reached record levels, and new developments are creating even more opportunities. The Bluegrass Fieldhouse will expand indoor sports tourism. The Ben Hawes pickleball complex will bring new tournaments. Owensboro Racing & Gaming, Maui’s Indoor Theme Park, the riverfront, local attractions, and major community events continue to strengthen the visitor experience. Tourism is economic development. Visitors stay ...