Mark Calitri: How Owensboro Is Rising as a National Tourism Destination
Owensboro isn’t trying to become something it’s not. It’s becoming more of what it already is — authentic, competitive, and built for impact. As President & CEO of Visit Owensboro, I’ve had a front-row seat to what’s happening here. Tourism doesn’t grow by accident. It grows when a community decides to compete, invest, and execute with purpose. Owensboro is doing exactly that. As President & CEO of Visit Owensboro , I’ve had a front-row seat to what’s happening here. Owensboro Is Rising — and the Data Backs It Up Tourism today isn’t about brochures and slogans. It’s about experiences that move people and events that bring them back. Owensboro is positioning itself as a destination that delivers both. Sports tourism has become a major driver. From regional and state championships to youth and amateur tournaments, Owensboro is earning a reputation as a place that hosts events well and understands what teams, families, and organizers need. That matters. When athletes ...